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Not everyone has an equal opportunity to transform their ideas into a business. There could be an additional 9 million people starting and managing new business in the European Union (EU) – and 35 million across OECD countries – if everyone was as active in business creation as core age men (30-49 years old). David Halabisky, Policy Analyst at the OECD Centre for Entrepreneurship and SMEs, Regions and Cities speaks with Shayne MacLachlan on how harnessing the untapped potential of “the missing entrepreneurs” can uncover new ideas, create jobs and contribute to economic growth, which are central to plans for a strong COVID-19 recovery.